It often seems that it’s getting harder and harder to start a small business in the United States. With increasing regulation and competition it can seem impossible to compete with the well established players in the market. While this may be true for some large industries, there are many more opportunities in smaller, more specialized fields. It is still very possible start from the bottom and make something great for yourself.
One of the best examples of this is the work done by Mark Mofid to transform his cosmetic surgery practice from a single room, 850 square foot operation to one requiring multiple staff members and assistance. In a recent interview, Mark Mofid got some time to share his thoughts on the industry as well as starting a business.
Most notably, Mark Mofid emphasized that starting at the bottom was a benefit for him. He believes that one the most important things a business can do for itself is to avoid putting the cart before the horse. Just because your competitors have the latest and greatest technology and tools does not mean that you cannot compete with them on other levels. By starting small and focusing on what you’re good at you can develop a customer base and expand your skill-set one little bit at a time. It’s better to be good at one thing that lukewarm at several.
Another piece of Mark Mofid’s philosophy on small business is that smaller your organization is the easier it is to select and retain good talent. He believes that experience is highly overrated, and some of the best employees that had ever worked for him were not experienced. Instead these people were driven, motivated, and sharp without the usual baggage and bad habits that come with learning to do things in an inefficient manner at a different employer.
Simply put, the smaller your business is the more agile it can be. You can quickly adjust to the trends in the marketplace all while making more specific and tailored choices regarding your staffing and services. While Mark’s experience is exclusively in cosmetic surgery, he believes that it can be applied to almost any small business or organization all the same.