Starting from the bottom with Mark Mofid

It often seems that it’s getting harder and harder to start a small business in the United States. With increasing regulation and competition it can seem impossible to compete with the well established players in the market. While this may be true for some large industries, there are many more opportunities in smaller, more specialized fields. It is still very possible start from the bottom and make something great for yourself.

One of the best examples of this is the work done by Mark Mofid to transform his cosmetic surgery practice from a single room, 850 square foot operation to one requiring multiple staff members and assistance. In a recent interview, Mark Mofid got some time to share his thoughts on the industry as well as starting a business.

Most notably, Mark Mofid emphasized that starting at the bottom was a benefit for him. He believes that one the most important things a business can do for itself is to avoid putting the cart before the horse. Just because your competitors have the latest and greatest technology and tools does not mean that you cannot compete with them on other levels. By starting small and focusing on what you’re good at you can develop a customer base and expand your skill-set one little bit at a time. It’s better to be good at one thing that lukewarm at several.

Another piece of Mark Mofid’s philosophy on small business is that smaller your organization is the easier it is to select and retain good talent. He believes that experience is highly overrated, and some of the best employees that had ever worked for him were not experienced. Instead these people were driven, motivated, and sharp without the usual baggage and bad habits that come with learning to do things in an inefficient manner at a different employer.

Simply put, the smaller your business is the more agile it can be. You can quickly adjust to the trends in the marketplace all while making more specific and tailored choices regarding your staffing and services. While Mark’s experience is exclusively in cosmetic surgery, he believes that it can be applied to almost any small business or organization all the same.

https://www.facebook.com/MarkMofid

Doe Deere’s Evolution into Lime Crime

Doe Deere launched Lime Crime in 2008 with two thoughts deciding her direction, her love of makeup and her fascination with fairy tales. She began making cruelty-free, vegan makeup and chose the unicorn as her mascot. Because purple represents creativity, Deere chose it as the brand’s primary color.

 

She started with a bare bones collection that consisted of eye shadows, blush, glitter, and fine brushes. Before developing her first line of makeup, Doe Deere was a student of Fashion Design and Illustration at the Fashion Institute of Technology in New York. She expressed her creativity first with clothing, which she began selling online, on EBay in 2004 and then on her own website. When she needed makeup to compliment her clothing, she began to dabble in her own line, because she had difficulty finding the colors she wanted from other makeup lines.

 

Deere, instinctively felt fashion design wasn’t her final destination. Upon delving into makeup, though she felt she had found her true calling. Today, Lime Crime, the name of her makeup line makes an exciting group of eye-shadow palettes, colored lip liners, nail polish, a wide variety of lip colors, glittery lip gloss, hair dyes and loose pigments. These makeup colors come in a wide range and include unique shades like Trip, Choke and Teacup. Teacup is a pale blue leaning toward periwinkle.

 

Doe Deere’s Lime Crime line sells very well domestically and internationally. The makeup is sold by online and in retail stores. But, it all started with Deere’s blog, which featured a makeup tutorial, showing women how to use her makeup. She developed an Instagram following that grew to three million. They were drawn by her makeup concepts, the exciting colors, and her giveaways of makeup and accessories.

 

Doe keeps the customers coming back because she takes advantage of the skill of listening. She is adamant about the importance of giving her customer what she wants. She takes their critique in stride and uses it as inspiration to create new products that meet the trends.

 

Along the way, Doe has had to make hard decisions, like choosing a new laboratory partner. She wanted to select one that employed the ideal staff, people who would share her creative vision. She needed to work hand in hand with chemists who would allow her the freedom to test an unprecedented breadth of colors.

 

Doe Deere caters to a specific niche of the population. She wants to continue inspiring those customers. Her success springs from giving that customer the tools she needs to look her best while expressing herself fully. It is her goal to continue creating makeup for Generation Z and possibly future generations. She will never stop pushing herself to try new things.

 

Doe Deere is in love with creativity. She revels in it through books like “War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden: Their Lives, Their Times, Their Rivalry”by Lindy Woodhead and apps like “Facetune”, which allows the user to fine tune their image. She also loves the sound of work groupings, which is how she came up with the name of her company. She loved the way the words, “Lime Crime” rolled off her tongue.

 

Visit https://www.limecrime.com/pages/our-founder to learn more.

Doe Deere

Doe Deere is a creative multi-faceted individual that has used her unique abilities to provide the world with good quality vegan makeup. She has been bold and bright since she was an adolescent and did not allow adulthood to diminish her love for bold colors. She continues to cover herself in color from head to toe. Her passion for color inspired her to create her successful makeup company Lime Crime. Lime Crime is a vegan makeup company that gives customers bold makeup options that they won’t be able to find anywhere else. Lime Crime has had much success since 2008.

Doe Deere has committed her life to color and doing what makes her happy. She has provided the world with colorful inspiration through her makeup and her Instagram account. Although she is living a life that is filled with work she still uses her mornings to take care of herself. Doe Deere commits she morning from 8:30 a.m. until she heads to the office for lunch at 12 p.m. to catering to her own needs. Every day she wakes up at 8:30 a.m. without the help of an alarm clock. She makes sure that she is set for her day.

Doe Deere eats breakfast, checks email, attends to her cats, and explores social media to see the changes that have taken place in the world. After she has done all that she has to do, she goes to the Lime Crime office to get her day started. She started Lime Crime in 2008 after launching a fashion line on eBay called Lime Crime. She sold DIY fashion items until she decided to sell makeup and completely rebranded her company. Lime Crime has achieved a significant amount of success since starting. She wanted to the world to be bold, so she started with makeup.

Doe Deere has inspired people all over the world to be their best selves through her colorful makeup company. She refers to herself as Queen Unicorn because of her unusual love for color. She has expressed her desire for color through her mom’s makeup and clothes since she was a little girl. She continues to amaze people with her makeup that is created using all-natural vegan and cruelty-free makeup products. No animals are harmed during the creation or distribution process of her makeup. She continues to uphold the standard of colorful makeup options. Learn more: http://guestofaguest.com/los-angeles/interview/interview-lime-crimes-doe-deere-on-how-to-make-your-dreams-come-true