Luxury spending shows no signs of slowing down. Over one trillion dollars is spent annually on luxury consumer goods. The RealReal is taking their bite out of this trillion dollar market. But the luxury reseller has not always been a multi million dollar brand. Their founder Julie Wainwright started this company from her kitchen table. She would travel to each consignor’s home. But her hard work and determination has grown her U-Haul operation to being a digital dominant luxury reseller. Now her company is growing into the brick and mortar space with the opening of their second store.
The RealReal has created an exclusive shopping experience for customers wanting second hand high end items. These customers seek out the company’s wide selection of handbags, jewelry, shoes, womenswear and menswear. The digital platform shoppers have been shopping from for a few years has become a well liked source of very popular luxury items. The RealReal has been able to stand out from the competition due to how this reseller makes sure their customers get the ultimate experience when shopping with them.
Giving customers exactly what they want has caused for the company to open its second location. This new brick and mortar location will be in Los Angeles, California. This store will actually be much larger than the flagship store in New York City. The twelve thousand store will cater to men. This is something new the luxury consignment company is trying. They understand male shoppers are in need of an exclusive place to shop for high end, gently used items. This store will aim to capture the male shopper’s attention with its “sneakerdome”. This dome of sneakers will be an oasis of options for the sneaker lover. This sneakerdome causes the store to stand out, as many luxury fashion consignment shops tend to cater to a female audience. This dome of sneakers will have a selection of footwear that speaks to the many diverse styles of its shoppers. The sneakerdome will feature sneakers from many designers. The RealReal is about to revolutionize the male shopping experience with this dome of sneakers.