Doe Deere’s Evolution into Lime Crime

Doe Deere launched Lime Crime in 2008 with two thoughts deciding her direction, her love of makeup and her fascination with fairy tales. She began making cruelty-free, vegan makeup and chose the unicorn as her mascot. Because purple represents creativity, Deere chose it as the brand’s primary color.


She started with a bare bones collection that consisted of eye shadows, blush, glitter, and fine brushes. Before developing her first line of makeup, Doe Deere was a student of Fashion Design and Illustration at the Fashion Institute of Technology in New York. She expressed her creativity first with clothing, which she began selling online, on EBay in 2004 and then on her own website. When she needed makeup to compliment her clothing, she began to dabble in her own line, because she had difficulty finding the colors she wanted from other makeup lines.


Deere, instinctively felt fashion design wasn’t her final destination. Upon delving into makeup, though she felt she had found her true calling. Today, Lime Crime, the name of her makeup line makes an exciting group of eye-shadow palettes, colored lip liners, nail polish, a wide variety of lip colors, glittery lip gloss, hair dyes and loose pigments. These makeup colors come in a wide range and include unique shades like Trip, Choke and Teacup. Teacup is a pale blue leaning toward periwinkle.


Doe Deere’s Lime Crime line sells very well domestically and internationally. The makeup is sold by online and in retail stores. But, it all started with Deere’s blog, which featured a makeup tutorial, showing women how to use her makeup. She developed an Instagram following that grew to three million. They were drawn by her makeup concepts, the exciting colors, and her giveaways of makeup and accessories.


Doe keeps the customers coming back because she takes advantage of the skill of listening. She is adamant about the importance of giving her customer what she wants. She takes their critique in stride and uses it as inspiration to create new products that meet the trends.


Along the way, Doe has had to make hard decisions, like choosing a new laboratory partner. She wanted to select one that employed the ideal staff, people who would share her creative vision. She needed to work hand in hand with chemists who would allow her the freedom to test an unprecedented breadth of colors.


Doe Deere caters to a specific niche of the population. She wants to continue inspiring those customers. Her success springs from giving that customer the tools she needs to look her best while expressing herself fully. It is her goal to continue creating makeup for Generation Z and possibly future generations. She will never stop pushing herself to try new things.


Doe Deere is in love with creativity. She revels in it through books like “War Paint: Madame Helena Rubinstein and Miss Elizabeth Arden: Their Lives, Their Times, Their Rivalry”by Lindy Woodhead and apps like “Facetune”, which allows the user to fine tune their image. She also loves the sound of work groupings, which is how she came up with the name of her company. She loved the way the words, “Lime Crime” rolled off her tongue.


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Nabors Industries CEO Tony Petrello: A Kind And Generous Individual

Newark, New Jersey native Tony Petrello has enjoyed a great deal of success in his career with Texas based oil and gas industry leader Nabors Industries. He has also become very active in philanthropy. When his newborn daughter Carena was diagnosed with periventricular leukomalacia, he donated $7 million to Texas Children’s Hospital to help them build a world-class neurological center. Plus, he has played a major role in helping them to raise the $200 million it took to build, equip, staff and run the facility, now called the Jan and Dan Duncan Neurological Research Institute.

Another example of Tony Petrello’s generous philanthropy is the scholarship he set up at Yale, his alma mater. While earning his bachelor’s and master’s degree in mathematics at Yale, Petrello was taught and mentored there by famed mathematician Serge Lang. When the beloved professor died a few years ago, Tony Petrello donated $150,000 to endow a scholarship in his name. He also pledged an additional $150,000 to match donations others give to the scholarship fund set up in Professor Lang’s honor.

CEO Tony Petrello also made generous donations to his staff and other people in the Houston community that were impacted by Hurricane Harvey. In addition to giving significant financial support to several charitable organizations providing help to people whose lives were devastated by the hurricane, Tony Petrello also helped set up the Nabors Disaster Relief Fund. Through the fund he gave almost $175,000 as a donation matching the amount the Nabors Industries employees gave to the Hurricane Harvey disaster relief effort. The money was used to assist with the hands-on relief efforts.

At Nabors Industries, Tony Petrello and the staff also donated the use of the company’s kitchen to help feed people whose homes were damaged by the storms. The on-site kitchen was used to prepare a large number of hot meals. Petrello and Nabors Industries made sure that victims of the hurricane could receive 3 hot, nutritious, meals each day. Hurricane Harvey had a direct impact on about 10% of the Nabors Industries employees. Tony Petrello and Nabors Industries have done everything possible the provide help and return a sense of normalcy to their lives.

Through the Nabors Charitable Foundation the company has given its employees and their children educational scholarships valued in excess of $3 million. Tony Petrello continues to show what a kind and caring individual he is through his charitable giving.

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