In an article on Adage, on May 18, 2017, ADWEEK published Katie Richard’s article about Lori Senecal. Ms. Senecal is leaving her role as Global CEO of Crispin Porter & Bogusky LLC (CP & B). She rose to the position in March 2015 and officially leaves at the end of 2017. After her ascension to the top spot at CP & B, Senecal continued to serve simultaneously as president and CEO of MDC Partners Network.
The move is part of an overall strategy that empowers regional leaders to take on a more entrepreneurial role in their area of responsibility. Lori Senecal believes the new structure enables the regions to share resources more efficiently which will enhance the amount of creative talent available to each client.
According to CP & B co-founder and chairman Chuck Porter, Ms. Senecal was just the person the company needed to usher in a new era of flexibility with the response time of an entrepreneurial start-up. That start-up spirit under Lori’s guidance led to the crowning achievement of her tenure.
In October of 2015 CP & B landed the American Airlines account taking it away from an agency which the airlines had worked with for a quarter of a century. The top leadership of CP & B feels confident that the firm’s new structure and leadership team, built during Senecal’s time at the helm, is now ready to take the reins and move the company forward. You can visit Fast Company for more info.
Lori Senecal was the baby of a family whose parents believed in doing one’s best in all things. Lori came into her own as a gymnast. She developed the skills that would serve her well as an executive; effective communication, goal setting, and proper execution to achieve her goals.
Ms. Senecal strives for excellence and believes that action creates opportunity, right choices create reality in her life, and for her clients in their businesses. Lori is naturally creative and feels at home with technology. No wonder she has helped create a new approach for her company and their clients. More details can be found on Inspirery.